An Anechoic Chamber for Whiskey: At Satsuma Shuzo’s Fire God Distillery
02/04/2026
MFAC
The port town of Makurazaki City, Kagoshima Prefecture, enveloped in the smoky aroma of bonito flakes.
We visited Satsuma Shuzo’s Fire God Distillery located in this port town.
Actually, the anechoic chamber here was manufactured and delivered by Sonora Technology last September. (To be precise, it’s a semi-anechoic chamber.)
───Why an anechoic chamber at a distillery making whisky?
This time, I’d like to look back on that slightly mysterious connection.
Here is the translation of the text into English. I have provided a Narrative Version, which is polished for use on a website, brochure, or press release to match the storytelling tone of the original Japanese.
English Translation (Narrative Version)
It all started with a single phone call received by Sonora.
“Would you be able to build an anechoic chamber for a whisky showroom?”
Typically, anechoic chambers are used for acoustic measurements or noise reduction testing. However, the objective behind this request was entirely different.
“I want to realize an experience that has never been done before: savoring whisky within an anechoic chamber.”
This was the consultation we received. The goal was not to measure sound, nor to prevent sound from leaking out. It was to create a space that cuts off visual and auditory stimuli to the extreme, allowing one to concentrate solely on the act of “tasting.”
The person who shared this passion with us was Mr. H from Satsuma Shuzo. When Mr. H visited Sonora’s showroom in Tokyo, he remarked:
“I want to try drinking whisky in a space like this.”
The Hinokami Distillery Visitor Center was born from Mr. H’s desire to share that very experience with his guests.
This facility allows visitors to deeply immerse themselves in the worldview of “HINOKAMI,” a one-of-a-kind Japanese whisky brand dedicated to the pursuit of elegant flavor.
In addition to the anechoic chamber, the facility features the “RED bar,” available exclusively to guests who book a tour. Here, visitors can leisurely enjoy whisky while gazing out at the Makurazaki fishing port and Mt. Kaimon—one of Japan’s 100 Famous Mountains, also known as “Satsuma Fuji.”
Facing a glass of whisky in absolute silence. For us, as professionals who work with sound, this was truly an unforgettable experience.
For this visit, I was accompanied by our company’s Chairman.
From Kagoshima-Chuo Station, we drove for about an hour, passing through the expansive Chiran tea plantations. Eventually, a port town where black kites circled overhead came into view. Across the sea rose a picturesque mountain silhouette—Mt. Kaimon.
The first thing that struck me about this town was the scent. A soft, smoky aroma seemed to waft through the entire town.
Reading this, you might wonder, “Is it a smoggy city?” but it is actually quite the opposite. It was the fragrant aroma of katsuobushi (dried bonito)—a scent exactly like a smoky whisky. It was incredibly pleasant, filling the air with a freshness that made us think, “Wow, that smells amazing!”
We parked at the distillery and headed toward the visitor center. We were greeted by a mass of concrete stripped of all unnecessary ornamentation, contrasted by greenery reminiscent of a Japanese garden.
While blending harmoniously with the mountains and fields of Makurazaki, the structure stood with a modern elegance that gave a distinctly “Japanese” impression.

As the doors opened, we were greeted by the reception staff from behind a brick counter.
We were then guided through the facility by Mr. H, whom we worked with during the construction of the anechoic chamber, and Mr. M, the Chief Blender. As we toured the grounds, they explained the various innovations required to produce their “elegant whisky,” detailing everything from the production process and storage methods to their uncompromising dedication to the casks.

We returned to the visitor center for the moment we had been waiting for: our first look at the anechoic chamber. Normally, we are only accustomed to seeing industrial anechoic chambers—spaces that are strictly functional and brightly lit.
As we pushed open the heavy door, we were met with acoustic wedges standing dimly in the darkness and a bar counter bathed in a soft, warm orange glow. There, emerging from the shadows, was the golden whisky.
It brought to mind the sentiments expressed by Junichiro Tanizaki in In Praise of Shadows. He observed that Japanese beauty dwells not in brightness itself, but in the faint light piercing the dark and the shadows that linger there. Standing in that space, I felt that exact sensation.

Two glasses of whisky, marked “A” and “B,” were set before us for a comparative tasting.
“We will return in five minutes. Please enjoy,” our hosts said, before leaving us alone in the room.
I won’t go into detail here to avoid spoilers, but although the two whiskies were crafted with only the slightest differences in their recipe, the contrast in their aromas was overwhelming. (As the designated driver, I limited myself to enjoying only the aromas.)
Afterward, we moved to the “RED bar” by the window to enjoy a tasting flight of four whiskies, paired with chocolates infused with Hinokami whisky. (Some had notes like [○○○], while others smelled like [○○○○○]… they were truly, completely different.)

I must say, I deeply regretted coming by car… Next time, I definitely plan to visit on a private trip so I can take my time and fully enjoy the tasting.
HINOKAMI JAPANESE WHISKY | Hinokami Distillery
Address: 388 Hinokami-Kita-cho, Makurazaki City, Kagoshima 898-0043
Contact: TEL: 0120-467-386 (+81-120-467-386)
MAIL: info@hinokamidistillery.jp
Access:
By Train/Bus: Approx. 10 min by taxi from Makurazaki Station.
By Car: Approx. 90 min from Kagoshima Airport / Approx. 70 min from Kagoshima-Chuo Station.
Opening Hours: 10:00 AM – 4:00 PM Closed: Wednesdays